| Primary purpose |
Show how the product works
|
Explain why someone might want it
|
| Best opening |
A problem, task, or visible product result
|
A personal reaction or relatable situation
|
| Proof to include |
Action, texture, transformation, or result
|
Opinion, routine, comparison, or experience
|
| Viewer takeaway |
I understand how to use it
|
I understand why it may fit my life
|
| Useful product types |
Cleaning, beauty, food, wellness, and home tools
|
Personal care, fashion, lifestyle, and everyday essentials
|
| Main creative risk |
Looking like a sterile instruction video
|
Sounding like an unsupported testimonial
|
| Strongest ending |
A clear result or completed task
|
A concise recommendation or next step
|